Definition:
The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services.
For any business a main priority should be building brand awareness. Consumer familiarity with your brand is vital. Brand awareness can be strengthened in various ways, some will be more effective for the service you offer. We have chosen the top 5 ways to build & strengthen brand awareness for any business.
1. Photographs
The easiest way to increase your brand awareness is with product photography. It is the simplest way to showcase your product. A consumer's ability to recognise a brand from the product or recall a service from a captivating image is directly linked to the purchase of your product.
2. Social media
Facebook, Instagram, Twitter, & LinkedIn are great platforms for your business to be listed on. As we all know the world has become dependent on social media, 1.4 billion people use Facebook daily & Instagram has 250 million users a day. These services are free of charge & help increase your consumer audience. 42% of businesses say Facebook is critical in their success. Posting regularly & having relevant captivating content can gain your business a solid following & boost brand awareness.
3. Tap into the power of video
Video marketing is growing in popularity each day. Facebook & Instagram both offer live streaming. Facebook live gains 8 billion daily views compared to 5 billion on Youtube. Live streaming events & advertising via Video can double your audience interaction.
4. Team up with other businesses
Search in your local area for businesses that work hand in hand with your product. For example if you are a Hairdresser, you can team up with a local Make up artist. It is an easy way to increase brand awareness & attract customers. It is mutually beneficial for both businesses. You can offer a discount for consumers who utilise each business.
This allows for cross-promotion. Just be careful that you are not teaming up with another business which is or could be your direct competition. You're better off searching for a business which is close to yours, has a steady flow of customers & a good social media following.
5. Referral Programs
Referral programs are a beneficial form of advertisement. Referral programs are a great way to build a consumer base through your current contacts. It is a free & simple way for you to get current consumers to promote your business to their family & friends. This results in enhanced brand awareness & in turn more business for you.
Increasing brand awareness is a key step in promoting a product & establishing a successful business.